The first thousand days.
The hero spot of a national social and behavioral change campaign on early childhood development.
The full piece, as it aired.
The brief.
Four partners (UNICEF Maroc, the World Bank, INDH and the Ministry of Health) needed a single hero spot to anchor a coordinated campaign of seven thematic spots, digital capsules, a unified visual identity, and a national outdoor deployment, all delivered in three languages.
The idea.
Anchor the entire science of the first thousand days in one mother's day. Let the data live behind the image, never on top of it. One spot to set the emotional register every other piece in the series would travel inside.
The craft.
National campaign architecture: one hero spot, six thematic spots, multi-channel digital capsules, full visual identity, trilingual outdoor deployment, all conceived and executed under one production roof.
Broadcast-grade delivery validated through full SNRT and 2M technical compliance tests. Every cut tuned to the national TV grid as well as digital and OOH formats.
Multi-stakeholder governance (institutional, multilateral, ministerial) held in alignment from concept through final delivery.
The result.
Aired across SNRT and 2M, anchored a seven-spot series and full national multichannel deployment with four institutional partners aligned in a single creative direction.
Credits
- Client
- UNICEF Maroc · World Bank · INDH · MSPS
- Production
- HARDLIGHT
- Direction
- HARDLIGHT
- DP
- HARDLIGHT
- Post
- HARDLIGHT
