HARDLIGHT
SIG: Al Malhama.
SIG· Documentary · Sports history · 2022

Al Malhama.

A documentary tracing the Atlas Lions' historic run at the Qatar 2022 World Cup, told through the players, artists and witnesses who lived it up close.

The reel

The full piece, as it aired.

Open on YouTube ↗

The brief.

Morocco's run to the World Cup semi-finals needed a documentary equal to the moment: not a highlight reel, but an account built on first-hand testimony.

The idea.

Let the title set the bar: an epic is not a montage of highlights, it's a structure of stakes. Build it from the voices closest to the story: players, artists and the people who witnessed the run up close.

The craft.

Interviews with players, artists and stakeholders who witnessed the run closely, combined with archive and original footage.

Original score and sound design carrying the long arc.

The result.

Delivered as a long-form documentary on Morocco's Qatar 2022 run, built to be screened, not scrolled.

Credits

Client
SIG
Production
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