Alhikma Medical Center· Institutional film · 2020
Care, shown plainly.
Institutional film for a medical center: facilities, teams and standards of care, without theatrics.
The reel
Open on Vimeo ↗The full piece, as it aired.
The brief.
Present a medical center to patients and partners: real spaces, real practitioners, regulatory sensitivity on every frame.
The idea.
No stock-image medicine. Shoot the actual corridors, the actual hands: confidence comes from specificity.
The craft.
Location shoot inside a working medical facility, scheduled around care.
Interview-led structure with clinical b-roll graded for warmth.
The result.
Delivered as the center's reference film for institutional and patient-facing use.
Credits
- Client
- Alhikma Medical Center
- Production
- HARDLIGHT
- Direction
- HARDLIGHT