HARDLIGHT
Al Barid Bank: The bank, in its own words.
Al Barid Bank· Institutional interview · 2019

The bank, in its own words.

Institutional interview production for Al Barid Bank's Projet Afaq.

The reel

The full piece, as it aired.

Open on Vimeo ↗

The brief.

Capture the voices of Projet Afaq for institutional use: controlled message, broadcast finish, banking-sector formality.

The idea.

Authority without stiffness: frame tight enough for conviction, light soft enough for trust.

The craft.

Executive interview setup with corporate protocol handled end to end.

Deliverables versioned for institutional, internal and digital use.

The result.

Delivered to institutional standard and reused across the bank's communication supports.

Credits

Client
Al Barid Bank
Production
HARDLIGHT
Edit
HARDLIGHT

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