Wanted: one burger.
An influencer capsule with Kheraz for Burger King Maroc, telling the Texas Rodeo launch as one of his own crime stories.
The full piece, as it aired.
The brief.
Burger King Maroc and agency Optimum Marketing Group needed a launch for the Texas Rodeo that would feel like Kheraz's own content, not an ad borrowing his audience.
The idea.
Kheraz is known for narrating crime stories in his own voice: use that exact format for a fugitive who fled the United States and turned up in Morocco. The audience spends the whole film assuming it's a person, until the reveal: it was the burger all along.
The craft.
Full narrative built in Kheraz's own crime-story format: same pacing, same voice, same suspense devices his audience already recognizes.
A single misdirection held for the full runtime, the reveal timed to land as a punchline, not a product shot.
Full production chain in-house: concept, shoot, post.
The result.
Released native to Kheraz's channel as the Texas Rodeo launch capsule.
Credits
- Client
- Burger King Maroc
- Agency
- Optimum Marketing Group
- Talent
- Kheraz
- Production
- HARDLIGHT
- Direction
- HARDLIGHT
