HARDLIGHT
Multiple clients: Appetite, by design.
Multiple clients· Photography · Food & beverage · 2023

Appetite, by design.

Food and beverage photography for restaurants and hospitality brands: menus, campaigns and social, shot to make people hungry.

The frames

Selected frames from the commission.

Appetite, by design. 1
Appetite, by design. 2
Appetite, by design. 3
Appetite, by design. 4
Appetite, by design. 5
Appetite, by design. 6
Appetite, by design. 7
Appetite, by design. 8

The brief.

Restaurants don't sell dishes, they sell anticipation. The commissions behind this collection asked for images that work as hard on a delivery app as they do on a wall.

The idea.

Light the food like a character: steam, texture, the kitchen's heat still on the plate. No tweezers-and-glue food styling that can't survive contact with a real menu.

The craft.

Studio and on-location shoots, from chef's-pass action to controlled still-life sets.

Retouching tuned for appetite: color, gloss and steam kept honest to the dish.

The result.

Photography in service across menus, campaigns and social feeds for the brands that commissioned it.

Credits

Photography
HARDLIGHT
Retouch
HARDLIGHT

Have a project at this scale?

Start yours