Super Cheesy.
An influencer capsule with Zoubir Hilal for Pizza Hut Maroc: native register, full HARDLIGHT production.
The full piece, as it aired.
The brief.
Pizza Hut Maroc needed a launch moment for its Cheesy range that would feel like a joke worth sharing, not an ad announcing a new product.
The idea.
Blame the cheese shortage on Pizza Hut itself: the brand bought up so much of the market's cheese for its Cheesy pizzas that supply ran dry. Let Zoubir Hilal break the news in his own register.
The craft.
Capsule built around a single premise (Pizza Hut caused the cheese shortage) and produced end-to-end with Zoubir Hilal in his own comedic register.
Native social codes: vertical-first capture, sound-on by design, platform-tuned pacing.
Full production chain held in-house: concept, shoot, post.
The result.
Released native to Zoubir Hilal's channel. Reference for influencer-led capsule production at native register.
Credits
- Client
- Pizza Hut Maroc
- Agency
- Optimum Marketing Group
- Talent
- Zoubir Hilal
- Production
- HARDLIGHT
- Direction
- HARDLIGHT
- Post
- HARDLIGHT
