One team, one country.
A best-of film shot in Morocco's Oriental region for National Child's Day, built around the 'One Team' creative line requested by UNICEF's headquarters.
The full piece, as it aired.
The brief.
UNICEF Maroc needed a single film that could carry a global creative direction set by headquarters while staying rooted in a specific region and a specific day.
The idea.
Let the team metaphor play out literally: children as teammates, the Oriental region as the pitch, the day itself as the match.
The craft.
On-location shoot across the Oriental region, built around the rhythm of the day itself.
Best-of edit assembled to match the visual grammar already set by UNICEF's headquarters for the global campaign.
The result.
Delivered as UNICEF Maroc's contribution to National Child's Day, aligned with the international 'One Team' line.
Credits
- Client
- UNICEF Maroc
- Production
- HARDLIGHT
