A nation, on the same wavelength.
The national TV spot for the 2024 UNICEF Maroc vaccination campaign, aired across SNRT and 2M.
The full piece, as it aired.
The brief.
UNICEF Maroc and the Ministry of Health needed a national TV spot to anchor the 2024 vaccination campaign: broadcast standards mandatory, bilingual signature required, the same partnership ecosystem and behavioral-change logic that institutional health communication demands.
The idea.
Treat vaccination as a quiet act of love, measured, intimate, free of fear-based messaging. The institutional signature carries the weight; the image stays human.
The craft.
Production end-to-end: concept, direction, post-production, broadcast delivery, single chain of custody from script to final master.
Mastered to UNICEF broadcast standards: emotional register held to the institutional code, bilingual signature, technical quality validated for SNRT and 2M air.
Trilingual variants delivered, each independently mixed; not a translation pass on a single master.
The result.
Broadcast nationally across SNRT and 2M. Reference asset in the UNICEF Maroc institutional library for subsequent campaign cycles.
Credits
- Client
- UNICEF Maroc · MSPS
- Agency
- 109 Agency
- Production
- HARDLIGHT
- Direction
- HARDLIGHT
- Post
- HARDLIGHT
