CAF· Launch film · 2022
The ball, unveiled.
Launch film for the official WAFCON match ball.
The reel
Open on Vimeo ↗The full piece, as it aired.
The brief.
Reveal an official match ball: product precision, tournament emotion, seconds to do both.
The idea.
Light it like an object of desire, cut it like a kickoff.
The craft.
Product cinematography with controlled lighting.
Sound-led edit building to the reveal.
The result.
The official ball's launch film, delivered for the tournament's reveal moment.
Credits
- Client
- CAF
- Production
- HARDLIGHT
- Post
- HARDLIGHT
