Xiaomi· Product capsule · Gaming · 2021
Built to keep up.
A product capsule for the Xiaomi Pad 5, built around its performance in gaming.
The reel
Open on Vimeo ↗The full piece, as it aired.
The brief.
Xiaomi needed a short, native-feeling capsule proving the Pad 5 holds up under a gaming workload, not just a spec sheet on screen.
The idea.
Put the device in a real gaming setup and let the performance speak for itself.
The craft.
Product-focused capture staged in an authentic gaming environment.
Fast-paced edit tuned for sound-on, vertical-first social distribution.
The result.
Released as a Xiaomi Pad 5 product capsule for the gaming use case.
Credits
- Client
- Xiaomi
- Production
- HARDLIGHT
